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Endangered Species Countdown

18 September 2011

This agency campaign creates a sense of urgency when it comes to preserving endangered species- in this case the threatened mountain gorilla.

The tag line states that every 60 seconds a species dies out, which doesn’t leave us much time to make a difference.

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Taking Steps Back In Time

18 September 2011

This 48 hour film project, called One Step Forward, traces a character’s step back to where they started, giving a different perspective to the build up of events that got him there.

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Taking the Trojan Concept to T-Shirts

17 September 2011

When Exit Deutschland handed out t-shirts at an extremist right wing political rally in Germany recently, no one suspected that things weren’t as they seemed.

But when t-shirt recipients washed their t-shirts, a different message was revealed- that advertised an organisation that helps to get people out of extremist organizations.

This project was specifically political in nature, but could this kind of trojan t-shirt campaign have the same success if applied to an environmental campaign?

Source: The Daily What

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Zero Gravity: Experiencing Free Fall

17 September 2011

If you’ve ever had the urge to BASE jump, but are too scared to take the plunge, literally, this video should give you an idea of the insane weightlessness and inertia that comes from free falling.

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Global Travel on Cooking Oil

16 September 2011

Wouldn’t it be great if we could rely on waste products to fuel our cars?

Andy Pag from Biotruck thinks so, which is why he rescued a beaten-up truck and converted it into a biofuel vehicle that runs on used cooking oil, which he used to travel across the globe raising awareness about sustainable fuel sources.

To read more about the truck, and his adventures in various countries around the world, visit the Biotruck blog.

Source: Do the Green Thing

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Watching the Process of Street Art

16 September 2011

Street art is prevalent on walls all over the world, and has the ability to convey a strong message to the public passing by.

Artists like Banksy are well known for subversive street art, but other artists like Pol Corona in Buenos Aires also have the power to effect change in drab urban spaces.

Source: Matador Network

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Environmental Art: Creating Beauty from Waste

15 September 2011

Using a process called “acrylic mosaic fusion”, artist Sandhi Schimmel Gold uses paper waste to create portraits, which she glues together using only water-based and non-toxic materials.

A great example of upcycling, this art reminds us how reams of paper often end up in the bin, but also that the waste we discard can also be used in a positive and uplifting way.

Source: Mother Nature Network

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When Nature Doesn’t Play Along

15 September 2011

As filmmakers, the Green Renaissance team is often faced with obstacles when filming- issues like unfavourable weather and problematic logistics.

In this webisode, the filmmaking crew of the snowboarding/skiing movie Solitaire is also faced with similar problems, a reminder that nature plays to it’s own rules, and that our human perception of control is often an illusion.

Source: Matador Network

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Life Cycles: Using Reverse Graffiti for “Organic” Advertising

14 September 2011

Instead of using conventional methods to advertise films, Sinamatella Productions has always used social media and other below the line methods to get their message out there.

So when they wanted to spread the word about the Life Cycles film tour, they got Durban-based reverse graffiti team Dutch Ink to stencil their logo around the city, incorporating a ticket giveaway as part of their “organic billboard” campaign.

Source: Between 10 and 5

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Filmic Wanderlust: A Journey Through Vietnam

14 September 2011

As winter slowly draws to a close in South Africa, and we anticipate the warmer weather, it’s exciting to see the summer experiences that others have had in the opposite hemisphere.

This film is a collection of personal clips that will inspire wanderlust and appreciation for the summertime- a time of the year when nature is most appreciated, all over the world.

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Using Technology to Engage with the Environment

13 September 2011

Phone and text applications are plentiful, from the inane to the extremely useful. With regards to environmental applications in particular, a recent phone project development by Amphibious Architecture allows for city citizens to keep tabs on their environment.

Using sensors to monitor the water in nearby urban rivers, New York City residents can track the status and health of their city waterways through text updates, creating an interest in the environment and the fish stocks that populate urban rivers.

Source: Trendhunter

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The Future of Whales?

13 September 2011

A short film that raises a very real concern with the future of whales, and the state of our oceans in general.

Is nature’s largest and most majestic mammal fated to be an exhibit, like the long extinct dinosaurs?

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Greenery Becomes Portable with ParkMobile

12 September 2011

Although not technically forests, these portable trucks create a much needed element of greenery in urban centres dominated by steel and concrete.

ParkMobile is a portable greenery service that operates in San Francisco with two towable red dumpsters, adding just a bit of necessary greenness to a city worker’s lunch break.

Source: Trendhunter

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The Playfulness of Hunting Leaves

12 September 2011

A tranquil video to start off the second week of spring, and a reminder of the importance of taking in and engaging with all the different elements of nature, including fallen leaves.

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Appreciating Nature in HD

11 September 2011

This video is one of many in the Vimeo DSLR video group- a group of filmmakers that use similar cameras to what the Green Renaissance team does.

The video below is a different perspective on the outdoors from a Finnish point of view, with close-ups and focus changes that remind us of the peaceful and calming effect of nature.

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Filling Up Our Green Lungs

10 September 2011

Forests are absolutely essential to our wellbeing, not only for their aesthetic beauty, but also for their oxygenating function.

Deforestation is a massive threat to our forests though, and if nothing is done to prevent this, we’ll be losing the “breathing” ability of our global green lungs, suggested by the WWF campaign below.

Source: The Inspiration Room

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A Day in the Life Shot on Phantom Flex

9 September 2011

When using camera techniques like timelapse and stop-frame animation- sometimes you get a greater sense of movement from putting a series of still shots together.

In the video below, which was shot by Next Level Pictures on a Phantom Flex high-speed camera, life can be slowed down even more, which gives us an almost grating sense of each individual movement.

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Rising Sea Levels Shadow Play

8 September 2011

One of the greatest threats of climate change is rising sea levels, which will affect coastal areas all over the world.

This WWF outdoor campaign cleverly uses the sun and shadows to give a visual representation of sea level rise on a specially designed billboard, to raise awareness about the problems posed by global warming.

Source: NOTCOT

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Josh Fox Takes a Stand Against Tar Sands

7 September 2011

Oscar nominated director Josh Fox, who directed the anti-fracking documentary Gasland, has recently produced a clip in protest against the Tar Sands pipeline in the USA.

The pipeline has been backed by President Obama, and has caused a furore in the States, with prominent environmental activists being arrested for taking part in the protests.

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Reinterpreting the Great Wave

6 September 2011

Hurricane Irene, which hit the east coast of America last week, has done incredible damage, but in a positive spin off, also inspired some ardent surfers to take to the water.

This reverence for big waves is nothing new, and can be seen in woodcuts like Hokusai’s “The Great Wave”, which has cleverly been re-interpreted by artist Bernard Pras- by using only discarded rubbish.

Source: Mother Nature Network

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