Using Film to Market a Green Lifestyle
1 June 2011
You know that great company, Global Cool, we posted about a few days ago? Well, they are doing even more to encourage a green lifestyle. The Global Cool Foundation will team up with the British Independent Film Awards (BIFA) to place green behaviours in films. The goal is to make these green behaviors and products normal to the viewers.
Whether it is showing a sexy actress using a refillable steel water bottle or placing an electric car (the BMW’s chic new i8 plug-in hybrid) in the new Mission Impossible film, The Ghost Protocol, the aim is to get viewer to reduce their carbon footprint, not necessary raise awareness.
We applaud Global Cool for their revolutionary methods at marketing a green lifestyle. For more information, visit www.globalcool.org.
Post by Monika Krach